GET SMART - Intelligent packaging
PACKINTUBE SMART interacts with the consumer at the point of sale. This new packaging generates a new purchasing experience thanks to its RFID/NFC tag, QR/Bidi codes or Augmented Reality.
These new technological applications provide data and allow a better tracking of the product. SMART is the new communication media in retail. Consumers receive customised attention and get information about the product which affects their purchasing decision.
Radio Frequency Identification (RFID) tags are part of Information Technology. RFID tags are electronic stickers that carry a unique coded microchip associated with a product or person.
NFC is the new wireless communication, of short range and high frequency. It allows the exchange of data between different devices.
The QR/ BIDI is a code which you can incorporate over the external lining of your Packintube Smart to carry on either marketing actions or internal uses.
Augmented Reality (AR) technology, superimposes virtual images over reality through a screen. It allows multiple applications and mixes the real and virtual worlds.